Why Cotton?

Cotton is Natural

Cotton is a plant grown from the earth. It starts as a flower and matures into a boll with a fluffy interior, which is spun into the soft fabric we know and love.

When it comes to our health, we don’t cut corners. Staying well, eating right, and getting a good night’s sleep are all cornerstones of a well-balanced, satisfying life.

Cotton is Hypoallergenic

People with sensitive skin often must be very careful about what kind of clothes they wear, and they almost always turn to cotton. It’s hypoallergenic*,

whereas synthetic fibers are much more likely to irritate your skin, whether you’re prone to allergies or not. Cotton is natural – so you don’t have to worry.

 Cotton Reduces Risk of Infection

You probably already know that cotton is the best material for underwear, but you may not know what your underwear is made of. Polyester, nylon, and

other synthetic fabrics are often used to make undergarments, but these fabrics may hold moisture close to your skin, encouraging the growth of yeast and leading to infection.


Cotton, on the other hand, breathes and absorbs moisture, keeping you dry and lowering your risk of yeast infection.* Remember to check the label for 100% cotton.


Unlike man-made, chemically-produced fibers like rayon and polyester, cotton is natural, grown from the earth. Cotton farming has made huge strides toward a sustainable

 future in the past few decades, and it’s only improving.



100% cotton is biodegradable and returns to the soil, enriching it. On the other hand, synthetic fibers like polyester cannot break down, which causes them to release heavy

metals and other additives into the soil and groundwater

Biodegradability: Cotton Versus Synthetic Microfibers

Over 234 days cotton degraded 95% more than polyester in wastewater and will continue to degrade over time unlike polyester whose degradation plateaued after the time tested.*

Minimal Shrinkage

The only disadvantage of having cotton products is the shrinkage. We have now ensured that the shrinkage is minimal as per lab testing results and that does not affect the fitting after a wash.